Merchants on Long

Africa's first concept store

Merchants on Long

A curated platform for designers from around the continent. Merchants on Long houses the best of African design alongside inhouse designer collaborations and Merchants’ very own lifestyle brand. Everything you discover in Merchants on Long has been produced in Africa.



A celebration of diverse Pan African design, Merchants on Long serves as a platform of carefully curated luxury and handmade brands that are all sourced and made in Africa. Merchants is also home to the ethical African luxury handbag and accessories line Okapi.


Merchants on long was born

Having been home to several businesses including an art gallery and a high-end Merchant’s store, Merchants on Long re-opened its doors on the 10th October 2010 as Africa’s first concept store.


How our store gots its look

The Gibson family commissioned Anthony de Witt to erect its now famous terracotta façade, imported from Edinburgh to Cape Town in 1903.


How our store gots its famous street name

Merchants on Long is located on Long Street, which was originally known as De Derde Berg Dwars Straat (The Third Road Parallel to the Mountain). It was not until 1790 that it took it’s now famous name.